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While many organizers think of all the ways to use people photos at events, photos that highlight the location, architecture, interior design or restaurant and hospitality can be just as important. These images are an important part of the marketing and promotion of current and future events. It's also a great benefit to give sponsors or vendors a photo of their location at your event.
Using photos or candid images is one of the powerful PR tactics that helps show people a brand, event or landmark, rather than letting them know about it. Images bring your three-sentence press release center stage from the back or bottom of your website. Use PR images to better tell your story to an audience through media, online and in print.
Public relations photography ensures that every photo you share or post is compatible with your brand. Images can help increase online engagement, drive traffic to your website (and get them to click a link), and increase brand awareness and loyalty.
Headshot stations are setup and managed by professional photographers, allowing business meeting attendees to take new photos. These profile pictures can be used for a variety of purposes, from resumes to social media profiles to websites or professional resumes.
A good corporate event photographer or photography team will showcase their work in an online portfolio. Corporate event photography is pretty much all they do. They rarely photograph other types of productions or weddings. By checking out their portfolio, you'll know someone who specializes in corporate event photography. It must contain the type of image you want to see at the end of your event.
